Find customers, research each one and draft the outreach. Nothing sends without approval.
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ai.selda/selda is an MCP server that find customers, research each one and draft the outreach. Nothing sends without approval. Its tool list has not been published yet over http, requires no API key, and scores 69/100 on MCPpedia's security, maintenance and efficiency rubric.
Config is the same across clients - only the file and path differ.
https://mcp.selda.ai/api/mcpRemote servers are added as connectors, not in claude_desktop_config.json, which is for local servers.
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Find customers, research each one and draft the outreach. Nothing sends without approval.
This server supports HTTP transport. Be the first to test it - help the community know if it works.
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Connect an AI client to a Selda workspace.
Others sell you a tool. Selda builds your sales machine: it watches for the moment worth reaching out, researches each company, writes the message in your customer's language, sends it from your own inbox and brings the reply back to you. A person approves every send. This repository is the machine readable documentation for driving that engine from outside the app, over the Model Context Protocol or plain HTTP.
MCP and the API are on every plan, the free one included. There is no tier to reach before you can connect a client — see Keys, scopes and isolation for what a key on a free workspace can do.
The narrative documentation lives at docs.selda.ai/reference/mcp. When the two disagree, the live capability manifest described below is right.
| You want to | How |
|---|---|
| Read your workspaces, leads, campaigns and threads from an AI client | Connect the hosted server, then just ask |
| Push research you already did into Selda so it writes from your material | selda_add_lead with an analysis field, or upload files and import them |
| Run the full pipeline from a brief and read the drafts it produced | selda_run_pipeline, then poll selda_get_run_status |
| Receive replies as they arrive instead of polling | Register an outbound webhook for reply.received |
| Have an arriving enquiry answered before anyone looks at it | selda_ingest_event with autoAdvance, then listen for draft.ready |
| Put a picture in a message, a different one per lead | mediaImageUrl on selda_add_lead / selda_add_leads / selda_ingest_event, with mediaLinkUrl to make it clickable |
| Send a file with a message, or with every message in a campaign | selda_upload_file, then selda_attach_files with a leadId or a runId |
| Clear the rows a trial install left behind | selda_delete_lead, or selda_merge_leads for a duplicate |
Nothing here sends outreach. A script can build a campaign all the way up to drafted messages. A human presses send, in the Selda app. There is no function that launches a campaign's sends, and there is no flag that turns that off.
This is not a limitation we plan to remove. It is the product's central claim: Selda recommends, the human decides.
Add this as a custom connector:
https://mcp.selda.ai/api/mcp
The server advertises OAuth, so the client walks you through logging in and picking a workspace. Nothing to paste.
Create a key in the Selda app under Settings → Connections → MCP server. The full key is shown once.
claude mcp add --transport http selda https://mcp.selda.ai/api/mcp \
--header "Authorization: Bearer $SELDA_API_KEY"
Any other MCP client that reads a config file takes the same URL and the same header.
A key is sk_live_… (live) or sk_test_… (sandbox). Only a SHA-256 hash of it is ever stored, so
a lost key is revoked, never recovered.
| Scope | Grants |
|---|---|
read | read operations |
write | write operations |
pipeline | pipeline and engine actions, which cost credits |
Every call is bound to the organization that owns the key. The org id is injected server side from
the validated key and an orgId in your request body is ignored. One organization's key cannot
reach another organization's data.
Every plan can connect, the free one included. Creating a key is not gated on a tier or an
invoice. A workspace standing in test mode always mints sk_test_; a workspace approved for live
always mints sk_live_. The prefix states the environment and grants nothing on its own — every
gate reads the stored environment and the