GTM-MCP — B2B Cold Outreach Toolkit for Claude Code

A set of skills and API wrappers that turn Claude Code into a full B2B cold email pipeline. Describe what you sell and who you're targeting — it finds companies, verifies fit, extracts contacts, writes sequences, and launches campaigns. All from your terminal, all on your machine.

Built by GetSally, a B2B lead gen agency. The classification rules, filtering logic, and email patterns in this toolkit come from running thousands of outreach campaigns for 100+ B2B companies across the US, EU, and other markets – from early-stage startups to large enterprises. Our campaigns deliver 10–50 qualified leads per month. Used daily by our 20-person sales team. Now open source.

For updates, follow Rinat Khatipov on LinkedIn.

We have a Slack workspace where you can ask questions, report bugs, request integrations, and share how you're using the toolkit.

Requirements & flexibility

The full /launch pipeline runs on three tools: Apollo for company and people data, SmartLead for email campaigns, and Apify for web scraping. If you already use Apollo + SmartLead, you can plug in your API keys and run the whole pipeline end-to-end.

Don't use these tools? You can still grab individual skills and use them in your own setup — the AI classification skill, the ICP filtering logic, the email sequence patterns. They're just markdown files in .claude/skills/, portable to any Claude Code project.

We're actively working on more integrations (Instantly, Lemlist, ZoomInfo, Hunter, and others) to give you more flexibility on the stack. If your setup needs something we don't cover yet — open an issue or drop a comment. Feedback shapes what we build next.

Getting Started

Open your terminal and copy-paste each block below, one at a time. That's the entire install.

_{On Mac: press Cmd + Space, type "Terminal", hit Enter. On Windows: open "Windows Terminal" or "PowerShell".}

Step 1 — Clone the repo

git clone https://github.com/impecablemee/gtm-mcp.git
cd gtm-mcp

Step 2 — Add your API keys

cp .env.example .env

Open .env in any text editor and fill in:

Save and close the file.

Step 3 — Open in Claude Code

claude

This opens Claude Code inside the gtm-mcp directory. It automatically discovers .mcp.json and loads all tools. No pip install, no virtualenv — uv run handles everything.

If claude is not recognized, install Claude Code first: https://docs.anthropic.com/en/docs/claude-code/overview

How to Use

Step 1: Create an outreach strategy

Before launching a campaign, you need a strategy — an md file describing what you sell, who you're targeting, which segments, and what case studies you have. Two ways to create one:

Option A — Let Claude generate it for you.

Inside Claude Code in the gtm-mcp d

... View full README on GitHub