meta-ads-mcp

MCP server for the Meta Marketing API v25.0 — 135 tools for managing Facebook & Instagram ad campaigns, audiences, creatives, insights, catalogs, and more.

When to Use

Use this MCP when you need to:

• "Create a new Facebook ad campaign" — use create_campaign, create_adset, create_ad, and create_creative to build a full funnel
• "Check how my ads are performing today" — use get_account_insights or get_campaign_insights with today's date range
• "Pause all campaigns with ROAS below 2" — use list_campaigns + get_campaign_insights to find underperformers, then update_campaign to pause
• "Set up A/B test between two ad creatives" — use create_experiment to run a controlled test between ad sets
• "Create a lookalike audience from my customers" — use create_custom_audience, add_users_to_audience, then create_lookalike_audience
• "Upload ad images and create a carousel ad" — use upload_image for each image, then create_creative with carousel format
• "Get a detailed performance report for last 30 days" — use create_async_report for large date ranges, then get_async_report to retrieve
• "Search the Facebook Ad Library for competitor ads" — use search_ad_library to find public ad data
• "Set up automated rules to pause underperforming ads" — use create_rule with conditions like CPA > threshold
• "Manage my product catalog for dynamic ads" — use create_catalog, create_feed, and upload_feed to set up dynamic product ads

Installation

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-ads-mcp"],
      "env": {
        "META_ADS_ACCESS_TOKEN": "your-access-token",
        "META_AD_ACCOUNT_ID": "123456789",
        "META_APP_ID": "your-app-id",
        "META_APP_SECRET": "your-app-secret",
        "META_BUSINESS_ID": "your-business-id",
        "META_PIXEL_ID": "your-pixel-id"
      }
    }
  }
}

Environment Variables

Variable	Required	Description
META_ADS_ACCESS_TOKEN	Yes	Meta Marketing API access token
META_AD_ACCOUNT_ID	Yes	Ad account ID (numeric, without act_ prefix)
META_APP_ID	Optional	App ID — required for token exchange/debug
META_APP_SECRET	Optional	App secret — required for token exchange/debug
META_BUSINESS_ID	Optional	Business Manager ID — required for business tools
META_PIXEL_ID	Optional	Pixel ID — required for conversion tools

Tools (135)

Campaign Management (25)

Tool	Description
list_campaigns	List campaigns with filtering and pagination
get_campaign	Get campaign details by ID
create_campaign	Create a new campaign
update_campaign	Update campaign settings
delete_campaign	Delete a campaign
copy_campaign	Copy an existing campaign with ad sets and ads
get_campaign_adsets	List ad sets within a campaign
get_campaign_ads	List ads within a campaign
get_campaign_leads	Get leads from a campaign
list_adsets	List ad sets with filtering
get_adset	Get ad set details by ID
create_adset	Create a new ad set
update_adset	Update ad set settings
delete_adset	Delete an ad set
copy_adset	Copy an existing ad set to same or different campaign
get_adset_targeting_sentence	Get human-readable targeting description
get_adset_ads	List ads within an ad set
get_adset_leads	Get leads from an ad set
list_ads	List ads with filtering
get_ad	Get ad details by ID
create_ad	Create a new ad
update_ad	Update ad settings
delete_ad	Delete an ad
copy_ad	Copy

... View full README on GitHub