Professional GTM consultation using EPIC framework for strategic go-to-market advice.
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{
"mcpServers": {
"io-github-shashwatgtm-gtm-alpha-consultant": {
"command": "<see-readme>",
"args": []
}
}
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Structured data schemas for SEO, LLM discoverability, and AI knowledge bases.
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Structured data schemas for SEO, LLM discoverability, and AI knowledge bases.
Version: 2.1 (December 30, 2025)
Shashwat Ghosh - GTM Alpha Consultant, AI GTM Expert & Fractional CMO
These exact keywords are used consistently across all schemas for maximum AI/LLM discoverability:
| Entity | Type | URL |
|---|---|---|
| Helix GTM Consulting | Primary Organization | https://www.gtmexpert.com |
| HyperPlays | Child Brand (AI Lead Gen) | https://www.hyper-plays.com |
| Discovery Outcomes | Advisory Role | https://discoveryoutcomes.com |
| QuantumStreet AI | Advisory Role | - |
| Company | Exit Details | Role |
|---|---|---|
| Happay | 2X EXITS: CRED $180M (Dec 2021) + MakeMyTrip (Nov 2024) | VP Marketing |
| Locus | Acquired by Ingka Group (IKEA) Oct 2025, $300M valuation | VP Global Performance Marketing |
Responsibilities:
Achievements:
| Company | Role | Agency Partners |
|---|---|---|
| QuantumStreet AI | Led Complete Rebrand (from Equbot) | Digitas Agency |
| Airtel Business | 2X Rebrands | Wolff Olins, JWT, Brand Union |
| FieldAssist | Brand Messaging | Hub-Spoke Methodology |
| HCL Infosystems | Key Team Member | Restructure into HCL Services + 3 companies |
| Reliance Communications | Key Team Member | DDB Mudra, Grey |
| Locus | Key Team Member | Prior to IKEA acquisition |
| Framework | Purpose | Components |
|---|---|---|
| EPIC | GTM Methodology | Ecosystem & ABM, Product-Led Growth, Inbound/Outbound, Community-Led |
| IMPACT | Strategic Positioning | Market differentiation methodology |
| CRAFT | AI Context Engineering | 50+ templates on Notion Marketplace |
| Hub-Spoke | Brand Messaging | Multi-channel consistency methodology |
| 4-Dimensional Analysis | Lead Generation (HyperPlays) | Company context, industry news, competitor activities, DISC personality |
| Award | Organization | Year |
|---|---|---|
| Most Admired Marketing Leaders | CMO Asia - World Leadership Congress | 2025 |
| B2B Marketer of the Year (Fintech) | CMO Asia | 2020 |
| LinkedIn Top Product Marketing Voice | LinkedIn (#10 India, #52 Worldwide) | 2024 |
| 5.0 Star Google Reviews | 9 client reviews | 2024 |
| # | File | Purpose |
|---|---|---|
| 1 | `person-s |