Config is the same across clients — only the file and path differ.
{
"mcpServers": {
"impact-mcp": {
"args": [
"-y",
"@shashwatgtmalpha/impact-mcp"
],
"command": "npx"
}
}
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Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
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Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp
Add to your claude_desktop_config.json:
{
"mcpServers": {
"impact-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/impact-mcp"]
}
}
}
IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
| Tool | Purpose | Primary Output |
|---|---|---|
impact_get_framework | Complete IMPACT methodology reference | Full framework documentation |
impact_identify_champions | Champion persona hypothesis | Buyer personas with pain points |
impact_map_alternatives | Competitive landscape analysis | Whitespace identification |
impact_pinpoint_value | Value proposition development | "Only Statement" generator |
impact_anchor_market | Beachhead market selection | TAM/SAM/SOM analysis |
impact_craft_message | Positioning statement creation | Message hierarchy |
impact_translate_execution | Channel-specific adaptation | Website/LinkedIn/email/deck/demo versions |
impact_full_audit | Complete positioning assessment | Comprehensive scoring & recommendations |
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation |
| CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment |
| Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation |
| Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning |
| GTM Consultants | All tools | Full positioning engagements |
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to understand the IMPACT methodology" | impact_get_framework |
| "I need to define our ideal buyer champion" | impact_identify_champions |
| "I need to map our competitive landscape" | impact_map_alternatives |
| "I need to articulate our unique value" | impact_pinpoint_value |
| "I need to select our beachhead market" | impact_anchor_market |
| "I need to create our positioning statement" | impact_craft_message |
| "I need to adapt messaging for different channels" | impact_translate_execution |
| "I need a full positioning audit" | impact_full_audit |
This MCP is included in these user-focused Agent bundles:
| Agent Bundle | Tools Count | Best For |
|---|---|---|
| 🎯 Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
| 🎯 Product Marketing Engine | 12 tools | PMMs, product marketers |
| 🔬 GTM Consultant Suite | 12 too |