IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

Installation

npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

npm install -g @shashwatgtmalpha/impact-mcp-server

Tools Included

Usage Examples

Example 1: Get Framework Overview

{
  "tool": "impact_get_framework",
  "arguments": {
    "component": "overview"
  }
}

Example 2: Identify Champions Analysis

{
  "tool": "impact_identify_champions",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies",
    "typical_deal_size": "$50K ARR",
    "sales_cycle": "3-6 months"
  }
}

Example 3: Craft Positioning Statement

{
  "tool": "impact_craft_message",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting",
    "target_customer": "VP Sales at B2B SaaS companies",
    "category": "Revenue Intelligence",
    "key_differentiator": "uses actual buyer behavior signals",
    "main_alternative": "spreadsheet forecasting",
    "key_benefit": "95% forecast accuracy"
  }
}

Example 4: Full Positioning Audit

{
  "tool": "impact_full_audit",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies with 50-500 employees",
    "current_positioning": "The AI forecasting platform for modern sales teams",
    "main_competitors": "Clari, Gong, spreadsheets",
    "biggest_challenge": "Differentiating from larger competitors"
  }
}

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)
    └── Customer Intelligence Audit
    └── Competitive Analysis
            ↓
Week 3-4: Positioning Strategy (P + A)
    └── Value Pyramid Builder
    └── Beachhead Strategy
            ↓
Week 5-6: Core Message Development (C)
    └── Positioning Statement
    └── Message Hierarchy
            ↓
Week 7-8: Tactical Execution (T)
    └── Multi-Channel Deployment
    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

• **I

... View full README on GitHub