MCP server for Google Ads — 22 tools for spend diagnosis, impression share, and asset performance.
Config is the same across clients — only the file and path differ.
{
"mcpServers": {
"io-github-zleventer-google-ads-mcp": {
"command": "<see-readme>",
"args": []
}
}
}Are you the author?
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MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.
No automated test available for this server. Check the GitHub README for setup instructions.
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MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.
22 tools across campaigns, keywords, RSAs, assets, audiences, geo/device splits, impression share, auction insights, and budget pacing — plus a raw GAQL escape hatch. Built for B2B paid search teams and agencies running real diagnosis, not just dashboard-style "list my campaigns" queries.
Most Google Ads MCP servers stop at "list campaigns + basic metrics." This one goes after the questions paid search teams actually ask: which RSA assets are labeled LOW so I can replace them, which keywords burn budget with zero conversions, who am I losing impression share to in auction insights, what's my mobile vs. desktop CPA gap, which campaigns are budget-limited right now. Those are the levers you pull to fix performance — and they're all first-class tools here.
Differentiated from the official googleads/google-ads-mcp: ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing.
Once installed, ask Claude things like:
🎥 Walkthrough video coming soon — diagnosing wasted spend from Claude in under 60 seconds.
| Category | Tools |
|---|---|
| Account | List accounts, account info |
| Campaigns | List campaigns, campaign performance, ad group performance |
| Keywords | Keyword performance, search terms report |
| Conversions | Conversions by campaign, list conversion actions |
| Ad Copy / RSAs | List RSAs with Ad Strength, RSA asset performance labels |
| Assets / Extensions | List account assets, campaign assets |
| Audiences | List user lists, campaign audience targeting |
| Performance | Geo performance, device performance, impression share, auction insights |
| Budget | List budgets, budget pacing |
| Escape hatch | Raw GAQL query |
https://www.googleapis.com/auth/adwords scope| Variable | Required | Description |
|---|---|---|
GOOGLE_ADS_DEVELOPER_TOKEN | Yes | Your Google Ads developer token |
GOOGLE_ADS_CLIENT_ID | Yes | OAuth 2.0 client ID |
GOOGLE_ADS_CLIENT_SECRET | Yes | OAuth 2.0 client secret |
GOOGLE_ADS_REFRESH_TOKEN | Yes | OAuth 2.0 refresh token |
GOOGLE_ADS_CUSTOMER_ID | Yes* | Default customer ID (no dashes). Can be overridden per tool call. |
GOOGLE_ADS_LOGIN_CUSTOMER_ID | No | Manager account ID for MCC access |